Creating sustainable goods has long been a goal of many companies within the fashion industry, from the hippie outliers of the 1970s to businesses currently following environmental, social and governance (ESG) pillars defined at the corporate level. Unfortunately, campaigns within the fashion industry often contain a large amount of greenwashing and false sustainability claims despite consumer awareness and increased scrutiny of apparel supply chains.
Brands, designers, suppliers and manufacturers have joined forces to reduce greenwashing and increase the sustainable trustworthiness of the fashion industry. These companies and organizations hold each other accountable by thoroughly examining their partners and sourcing in addition to adhering to their own ecologically sound, socially beneficial and responsible business commitments to show how they not only demand accountability but also embrace it.
California Apparel News asked apparel-sustainability experts: How do you sort through sustainable claims to expose companies that engage in greenwashing or prove legitimacy of those who follow ecological practices?
Matteo Vivolo
Vivolo Chief Sales Officer
With nearly fifty years of history and deep industry expertise, Vivolo has built strong, lasting relationships rooted in a culture of trust and mutual respect that extends throughout the entire supply chain, from upstream partners to the world’s most prestigious global brands.
Many of our suppliers have worked with us for years, enabling a transparent relationship that allows us to guarantee both the quality and ethical integrity of every component in the accessories we provide to our clients.
Collaborating with leading brands on the global fashion stage comes with a profound sense of responsibility. For us, this means being able to meet exceptionally rigorous international standards with precision. But we go beyond mere compliance: we actively promote new and more ambitious sustainability goals, working across economic, social and environmental dimensions to generate a positive impact on people and on the planet.
This ongoing path of improvement is backed by a solid set of certifications we have earned over the years—including ISO 9001, 14001 and 45001, as well as Oeko-Tex, GRS and FSC—which ensure the traceability and safety of our processes. To further demonstrate this commitment, we chose to voluntarily publish our first Sustainability Report for 2023–24. It stemmed from our desire to openly share with all our stakeholders the value of what we create and how we operate while clearly outlining the next steps in our strategy for responsible growth. This long-term vision is what drives our daily work, turning corporate responsibility into a shared competitive advantage.
Credits: California Apparel News