Creating sustainable goods has long been a goal of many companies within the fashion industry, from the hippie outliers of the 1970s to businesses currently following environmental, social and governance (ESG) pillars defined at the corporate level. Unfortunately, campaigns within the fashion industry often contain a large amount of greenwashing and false sustainability claims despite consumer awareness and increased scrutiny of apparel supply chains. <\/p>\n\n
Brands, designers, suppliers and manufacturers have joined forces to reduce greenwashing and increase the sustainable trustworthiness of the fashion industry. These companies and organizations hold each other accountable by thoroughly examining their partners and sourcing in addition to adhering to their own ecologically sound, socially beneficial and responsible business commitments to show how they not only demand accountability but also embrace it. <\/p>\n\n
California Apparel News<\/em> asked apparel-sustainability experts: How do you sort through sustainable claims to expose companies that engage in greenwashing or prove legitimacy of those who follow ecological practices?<\/em><\/p>\n\n Matteo Vivolo<\/strong><\/p>\n\n Vivolo Chief Sales Officer<\/p>\n\n With nearly fifty years of history and deep industry expertise, Vivolo has built strong, lasting relationships rooted in a culture of trust and mutual respect that extends throughout the entire supply chain, from upstream partners to the world\u2019s most prestigious global brands.<\/em><\/p>\n\n![\"\"](\"https:\/\/www.vivolo.com\/wp-content\/uploads\/2026\/04\/California-Apparel-Matteo-Vivolo-e1775730784919.jpg\")
<\/figure>\n\n